B2B Ignite USA 2022 – HOW SOLENIS PUT ESG AT THE HEART OF ITS BRAND VISION TO DRIVE A NEW ERA OF GROWTH

During the hybrid session, Katy and Donna provided firsthand insight into Solenis’ ESG journey, what they learned along the way — and revealed why ESG is something all B2B brands must consider without delay to engage today’s stakeholders.

During the video presentation of this session, you’ll learn:

• How the brand evolution supported the company’s business growth objectives
• How the right processes — from insight and strategy to branding and tactical execution — ensure you’re creating an impactful brand story that generates results
• The link between ESG and risk management
• Why robust ESG programs and communications matter and how to make the most of your ESG metrics
• How sales and marketing can work together as brand champions to ensure communications accurately reflect company and customer success