News

Godfrey Included In Top 25 U.S. B2B Agency Report | News

Admin — Mon, 15 Jun 2026 04:00:00 GMT

We’re honored to be included in B2B Marketing’s 2026 U.S. Agencies Benchmarking Report, which gives a yearly snapshot of the U.S. agencies shaping the future of B2B marketing.

Featuring new analytics, expanded performance metrics and custom-made “league tables,” the 2026 report is more comprehensive than ever, and provides an inside-the-industry view of key trends shaping the sector – and the agencies that are making the biggest impact.

In particular, the report notes our achievements in content marketing and thought leadership, alongside recognition for brand expertise. The acknowledgement highlights something we’ve focused on since 1947: caring deeply about the work we do and the importance of helping our clients achieve their marketing goals. It’s at the center of what we do every day, and that focus is what drives everyone at Godfrey.

Being included in this report, more than anything, reflects the trust of our clients and the talent of our team. We’re so thankful to everyone who makes our work possible, and to the clients who know they can depend on us for innovative, stop-and-look-again marketing.

Godfrey Welcomes Andrew | News

Admin — Fri, 05 Jun 2026 04:00:00 GMT

Welcome to our new Senior Account Manager, Andrew Cotterman.

Andrew joins us with over 10 years of experience transforming integrated marketing strategies into measurable business growth in B2B and beyond. This deep expertise in accelerating brand development makes him a perfect fit for our team – and our clients.

With an ability to bridge strategic vision with tactical precision, Andrew will help our clients expand their marketing efforts in ways that are smarter, more powerful and more successful.

Read more about Andrew on our Team page.

Godfrey Takes Part In Storytelling Presentation | News

Admin — Tue, 14 Apr 2026 04:00:00 GMT

Our own Ruben van der Meij joined ESCO’s Clifton Beck to highlight the power of authentic storytelling during the National HVACR Education Conference. The conference brought together HVACR instructors, manufacturers and government leaders to highlight what’s happening in HVACR education and discover the resources needed to effectively educate and prepare students for successful HVACR careers.

Their session, titled “How Video and Authentic Storytelling Can Inspire, Recruit, and Engage,” shared how industrial storytelling, specifically in the HVACR industry, can be revolutionary.

The session explored examples of authentic testimonials, behind-the-scenes culture videos, and success stories – all with varying budgets and production values – and how those stories resonated with technical audiences. By focusing on authenticity and meaningful connections, HVAC industry professionals can help inspire action and elevate their profile more effectively while transforming the way they promote, teach and connect.

The session was well attended and led to many conversations and connections. Congrats to Ruben and Clifton on an enlightening, empowering session!

Godfrey Welcomes Charlie | News

Admin — Fri, 06 Feb 2026 05:00:00 GMT

Welcome to our new strategist, Charlie Hudson.

Charlie joins us with a background in brand and communication strategies for global brands. Her deep expertise in connecting complex offerings with customer needs is rooted in clear, insight-driven strategy — making her a perfect fit for our team!

In the short time she’s been with us, Charlie has shown a remarkable drive to uncover the hidden story within complex client offerings, finding new ways to highlight what makes our clients unique, fascinating and worth a second look.

We’re very excited to have Charlie on our team, and we think our clients will be, too.

You can read more about her on our Team page.

Gorman Promoted To Executive Producer | News

Admin — Thu, 11 Dec 2025 05:00:00 GMT

Video has become not just a permanent part of B2B marketing—it’s become essential. Over the past few years, the value, impact and strategic importance of video marketing online (and beyond) has become increasingly evident.

Fortunately for Godfrey, Tom Gorman saw the signs early.

Since taking over video efforts in 2018, Tom has advanced and grown this area with consistent skill, dedication and innovation. His steady leadership and undeniable creativity makes him a trusted expert for both internal teams and clients.

From preparation to the final delivery of a video, Tom keeps everything buttoned up and polished. No matter the complexity or challenges, he creates videos both Godfrey and our clients are proud of.

Congratulations, Tom – we’re so thankful for what you’ve accomplished, and what you’re going to accomplish in the future of this role!

Hagan Promoted to Senior Account Manager | News

Admin — Wed, 10 Dec 2025 05:00:00 GMT

We’re happy to announce Sarah Hagan was promoted to Senior Account Manager.

Sarah is instrumental in leading the Godfrey team on one of our largest clients, managing complex efforts with steadfast leadership and focus.

Sarah has demonstrated the ability to build trust with team members and clients alike, elevating teams to maximize the value they provide while digging deep with clients to discover new, exciting ways to tell their stories to customers.

At the center of it all, Sarah’s steady leadership and ability to bring people together makes her an invaluable part of the team. Even when faced with challenging deadlines, Sarah makes sure her team members are enabled for success.

Congratulations, Sarah! Thanks for your commitment, trust and exceptional team building!

2025 Godfrey Team Certifications | News

Admin — Mon, 10 Nov 2025 05:00:00 GMT

Learning new skills (and keeping existing ones sharp) is essential for B2B marketers. That’s why our team members invest time each year earning certifications that drive our work forward. By staying on top of new programs, strategies and processes, we keep our clients at the forefront of their industries.

In fact, Godfrey team members earned over 40 certifications in 2025, including:

Google Ads – Display
Google Ads – Search
Google Ads – Shopping
Google Ads – Video
Google Analytics Individual Qualification
Hootsuite Platform
HubSpot Inbound Marketing
LinkedIn Advertising Fundamentals
LinkedIn Content and Creative Design
LinkedIn Marketing Strategy
PESO Model
Sprout AI & Automation Capabilities
Sprout Influencer Marketing Strategy
Sprout Listening
Sprout Premium Analytics
Sprout Publishing
Sprout Reporting

Congratulations and thank you to all the team members who spent time and effort building their skillsets this year. Your drive and fascination make us better partners to our clients, their customers and one other

Knight Promoted To Senior Copywriter and Social Media Manager | News

Admin — Thu, 06 Nov 2025 05:00:00 GMT

Organic social programs are essential for any B2B company. But when it comes to ensuring social media drives engagement, there’s nobody better than Trevor Knight.

That’s why we’ve elevated Trevor’s role to Senior Copywriter and Social Media Manager. In this role, he’ll utilize his social media expertise to keep Godfrey informed about platform changes and best practices, while developing schedules and leading community management initiatives for our clients. His ability to combine strategy with quick-turn responsiveness makes him a perfect fit for the fast-paced world of social media.

Congratulations, Trevor – and thank you for the amazing work you’ve done to help clients achieve meaningful, measurable results through our social media programs.

Alexander Promoted To Director of Digital Marketing | News

Admin — Fri, 24 Oct 2025 04:00:00 GMT

As part of our commitment to strengthening integrated digital marketing programs, we realized the importance of a role that provides the leadership, strategy and dedication necessary for success in a rapidly evolving digital landscape.

Fortunately, Sam Alexander fits the requirements exactly.

Since joining Godfrey in 2023, Sam has led strategy and execution for SEO, Paid Search and Paid Social programs, successfully combining a forward-thinking mindset with data-driven processes. She’s helped clients navigate an ever-changing digital world, and we can’t imagine someone better suited to the role.

Congratulations, Sam – we’re thrilled to see how you'll strengthen our leadership in digital marketing!

Northrop Promoted To Public Relations Manager and Creator Relations Lead | News

Admin — Fri, 10 Oct 2025 04:00:00 GMT

Congratulations to Alli Northrop on her promotion to the role of Public Relations Manager and Creator Relations Lead. Alli had already established herself as an invaluable team member of our Public Relations team, but through her own initiative, has also led efforts to better define, organize and strategize our B2B influencer relations.

It’s this drive that earned Alli the promotion, allowing Godfrey to offer influencer engagement as an integral part of our PR offerings. Through her work, Alli has helped define best practices, created a repeatable toolkit, trained our own teams, and guided client strategy. She’s already had success bringing the power of Godfrey’s PR to influencer operations, and it’s easy to see how her new role will grow in exciting, groundbreaking ways.

Congratulations, Alli! You’ve shown the value of empowering Godfrey teammates to follow their passions to deliver new, exciting opportunities.